HVACCRM.ca is a Canadian CRM setup and training service for heating, cooling and ventilation companies. We design how your CRM is structured, move your history into it, build the reminders and follow-up, connect call tracking and train your people. We are operated by Sedighi.ca, part of the Sedighi.ca and SAZ.ca group of companies, headquartered in Vancouver, BC, and led by Ali Sedighi, MBA.
Why this service exists
HVAC companies rarely lack software. What they lack is a setup that matches how they work and a team that uses it the same way. Over years of building marketing for HVAC businesses, we kept seeing the same pattern: campaigns produced calls and quote requests, and then the leads dissolved into inboxes, notebooks and a CRM nobody trusted.
So we built a service focused only on that gap. It sits between the software vendor, who sells licences and general onboarding, and your team, who need a system shaped around furnaces, boilers, heat pumps, maintenance plans and replacement quotes.
Our positioning
We are a marketing and business consulting service, not an HVAC contractor. We don't install, repair or service equipment, and we don't do mechanical design or inspections. Our work is entirely in the office systems: CRM structure, data, automation, call tracking and training.
We are also vendor-neutral. We don't sell software. You buy licences directly from the vendor, in your company's name, and every account, automation and record we build belongs to you. If you are still comparing systems, our sister site HVACSoftware.ca is a buyer's guide for that decision.
Ali Sedighi, MBA
Ali Sedighi leads HVACCRM.ca. He holds an MBA in Technology Management and has more than 17 years of experience in digital marketing and technology, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
Ali founded Conv.ca, which specialises in conversion-rate optimisation, and MyAutomation.ca. At SAZ.ca he is Founder and Managing Partner. He has served clients in Canada, the USA and Dubai, and has built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca and RomaHeating.ca. You can read more on his profile at Sedighi.ca.
That background matters for CRM work in a specific way. Conversion optimisation and automation are about what happens after a lead arrives, which is exactly where most HVAC CRMs fall down.
The group behind us
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca all sit under it, and so does HVACCRM.ca.
- HVAC.Agency is our parent brand for HVAC marketing: websites, SEO, ads and reporting.
- SAZ.ca stands for Strategy & Acceleration Zone. Ali founded this Canadian firm, which advises on strategy, AI and revenue acceleration.
How we work
Our method is the same on every engagement, whatever the CRM.
- Listen before configuring. We interview the owner, office, dispatch, field and sales roles separately, because each sees a different part of the problem.
- Write it down. Every field, stage and rule goes into a plain-language blueprint you approve.
- Clean before importing. Records are de-duplicated and matched to service addresses before they enter the new system, as described on the data import page.
- Automate only what is stable. Reminders and follow-up are built once the structure has settled.
- Train by role, measure by use. Short remote sessions, then weekly checks on what people actually do in the system.
- Leave you independent. Documentation, recordings and checklists stay with you.
What we don't do
We don't sell or resell software, and we don't do HVAC work of any kind.
Where we work
We work with HVAC companies in all 10 provinces and 3 territories. Consultations run by video call or in person, and training and reviews by video call with screen sharing. The areas page explains what changes in a CRM setup from region to region, such as French-language templates in Quebec or rebate-deadline tracking in Saskatchewan.
To start, see the services overview or contact us by call, text or email.
Frequently asked questions
Who owns HVACCRM.ca?
HVACCRM.ca is operated by Sedighi.ca, Ali Sedighi's growth, marketing and technology consulting company, and is part of the Sedighi.ca and SAZ.ca group of companies. It is Canadian and headquartered in Vancouver, British Columbia.
Is HVACCRM.ca an HVAC contractor?
No. We are a digital marketing and business consulting service for HVAC and heating companies. We don't install, repair or service any equipment, and we never send anyone to a customer's home.
Who will we actually work with?
Your engagement is led by Ali Sedighi, MBA. The scope, people and schedule for your project are set out in your written proposal.
Are you tied to a particular CRM vendor?
No. We are vendor-neutral. We work in the system you have chosen, and you hold the licences directly with the vendor.